EN 🇬🇧
NMIT Activación Muscular are pioneers in the creation and teaching of neuromuscle activation techniques. NMIT approached us to help them understand how to frame and communicate their product and service in order to differentiate themselves and allow customers to understand the power of their techniques. Therefore, we worked hand in hand with NMIT to create a solid self-understanding that would allow the team to easily explain the benefits and core of the product followed by a visual identity and communications plan.
The process
We facilitated a series of workshops with the NMIT team in which we deep dived into the core if their service. We helped them frame their core service, understand their problem space and be aligned in the solutions and benefits of their service. We continued with several communication workshops to co-create with the team their verbal framings and help them feel comfortable in explaining and making others understand their service.
The concept
After a thorough understanding of their service and its’ ecosystem, the NMIT team had a solid and aligned internal culture that set the grounds to kickstart tactical actions. Together, we built a complete branding identity (logo, photography, videography) that was coherent and true to the previous work.
In following stages we worked with them in different tactical actions.
- we worked in the development of content and communication planning and provided them with workshops on social media and content management to provide them with the autonomy and flexibility they needed for their communication.
- we helped them build a student data-base that would help them keep track of administrative requirements as well as providing students and prospect students with a more personalized communication.
ES🇪🇸
NMIT Activación Muscular es una empresa pionera en la creación y enseñanza de técnicas de activación neuromuscular. NMIT nos contactó para ayudarles a entender cómo construir y comunicar su producto y servicio para permitir a sus clientes entender los beneficios y el potencial de las técnicas. Así pues, trabajamos mano a mano con el equipo de NMIT para simplificar la explicación de conceptos complejos de tal manera que al equipo le resultase sencillo contárselo a cualquier persona.
El proceso
Facilitamos varios talleres con el equipo de NMIT en los que nos adentramos en el centro de su servicio. Les ayudamos a definirlo, entender el espacio del problema y alinearlo con la solución y los beneficios de sus productos. Continuamos con varios talleres de comunicación en los que co-creamos un imaginario verbal con el que se sintieran seguros.
El concepto
Después de una exploración en profundidad de su servicio y ecosistema, el equipo de NMIT adquirió un alineamiento interno y una cultura sólida que permitió fijar unas bases para comenzar con las acciones tácticas. Juntos, construimos una identidad visual (branding, fotografía y vídeo) que fuese coherente con las fases anteriores.
